🚵 🛹 🏂⛷️🤸‍♂️ Camp Woodward | Brand Identity 🚵 🛹🏂⛷️🤸‍♂️

Background: After 50 years as the premier action sports camp in the country, Camp Woodward needed a brand refresh to symbolize its growth into new sports and new locations.

Execution: The brand wanted to hold onto some of its core elements like the in-your-face yellow hazard lines, so we made them more functional and modern with a new, hyper-flexible design system for different sports and demographics. The tagline “We Live This” taps into the essence of being an action sports junkie — epitomizing the excitement and energy the brand brings out in kids and athletes of all ages.

The Team

Agency: Hovercraft
ACD, CW + Strategy: Nate Totten | ACD, AD + Strategy: Derek Leach
Founder, Creative Director: Zack Teachout
Designers: Romeo Salazar, Chris Ruppelt, Luke Acevedo
Director of Production: Robin Cain
Producer: Mimi Hibben