Campaigns
Broadcast/OTT TV, OOH, Print, Digital, Social, Influencer, Sweepstakes, Campaign Sites & More
Diablo IV: Vessel of Hatred “SlayPals”
🏆 Award Winner 🏆 INTEGRATED CAMPAIGN + DIGITAL/SOcial + collectible MERCH +
Hell is more fun with a friend, so we created “SlayPals” — diabolically demented dolls with their own jingle and commercial parody to tell gamers about the new mercenaries available in the Diablo IV’s Vessel of Hatred expansion pack.
Wounded Warrior Project “Warriors On Board”
🏆 Award WINNER 🏆 IntegrateD CAMPAIGN + digital/Social + Influencer + Sweepstakes
11 Veterans + 11 skateboard canvases to express their mental health journey through art to bridge the empathy gap between Gen Z and Warriors of Iraq and Afghanistan.
eBay Sneakers “Born a Sneakerhead”
🏆 Award WINNER 🏆 INTEGRATED CAMPAIGN + Digital + Social + Influencer + WEBSITE/ecomm
Everyone has a birth sneaker — your favorite shoe from the year you were born and you can cop your birth sneaker on eBay to show why you were “Born a Sneakerhead.” FWIW my birth sneaker is Nike Air Jordan 1. But let me know yours, I could talk about sneakers all day.
eBay Watches “Old School x New School”
🏆 Award WINNER 🏆 INTEGRATED CAMPAIGN + OTT + DIGITAL + SOCIAL + ECOMM/AUCTION
Old School is defining luxury with labels. New School is thriving in a space without them. Through the lens of watches, legendary fashion stylist Law Roach and renowned singer and songwriter Teyana Taylor discuss the future of fashion as it relates to gender fluidity and boundless design.
Leatherman “Tool Tales”
INTEGRATED CAMPAIGN + OTT + Digital + Social + WEBSITE + UGC
Turns out, we were saving lives here… Tool Tales was a year long campaign initiative that brought hundreds of real Leatherman fan-submitted stories to life — from harrowing to humorous, to literal life-saving moments or just people who saved-the-day in their own special way, these are their stories.
Gallo Family Vineyards “For All Your Families”
🏆 Award WINNER 🏆 INTEGRATED CAMPAIGN + Custom Site + Merch + Print + Digital/Social + PR
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Uncle Ben’s “The Kitchen Wall”
GLOBAL Broadcast/OTT/OLV
An equal parts cute and touching international TV spot based on a deep human truth with universal appeal.
eBay Holiday “More The Merrier”
Integrated Campaign + Pinterest Sweepstakes + Influencer + Digital/Social + Radio/Digital Streaming
A Pinterest holiday sweepstakes, promoted through influencers to fill everyone’s Christmas lists with the hottest tech gadgets, toys, fashion, and more. Always more. The holidays would not be the holidays without rampant consumerism.
Sutter Health “We Plus You”
Broadcast TV / OTT
Exploring deeper and more personal doctor and patient relationships cultivated at Sutter Health with a series of emotional, heartfelt commercials where things aren’t quite what they seem...
Mercari “From Home”
Integrated Campaign + Broadcast/OTT (DIRECT RESPONSE) + Digital/Social
March/April 2020 were dark days… but with everyone stuck at home under COVID quarantine, Mercari — a mobile-first reselling app wanted to launch a campaign as quickly as possible. This campaign was remotely concepted, shot, edited, produced, and on the air in under 4 weeks.
Wells Fargo “Get Banking Done”
SOCIAL CAMPAIGN
Telling Millennials about Wells Fargo’s new mobile banking services with a social content series featuring custom animated illustrations. Take in mind, this was done back in the day when people didn’t know much about mobile banking LOLZ.
Gatorade “Win From Within”
OOH + ANthemic TV/MANIFESTOS + DIGITAL/SOCIAL + EXperiential
As a sports junkie, this was my literal dream job. I was a junior copywriter staffed on the Gatorade account with a lot of great ideas — but at that time, I didn’t know enough about how to sell work. However, I still got made a couple good things.