Experiential
Stunts + Activations + Events + Immersive Experiences
Seeds of Change “Save The Flavors”
🏆 Award Winning 🏆 PR Stunt + activation + IntegrateD digital/social CAMPAIGN
A partnership with celebrity chef Hugh Acheson to announce and host a one-day-only tasting menu featuring dishes that use endangered species as ingredients. The public’s imagination ran wild until a big final reveal...
Eventbrite “Cheese Rave”
Immersive Experience/EVENT + SOCIAL & PR CAMPAIGN
Dance till the world melts at the Cheese Rave — where where dopamine-inducing cheese collides with dope-ass beats to launch Eventbrite’s newest product feature: It-Lists.
Roundhouse “Living Off The Brands”
🏆 Award Winning 🏆 PR Stunt + DIGITAL/SOCIAL campaign
Every ad agency talks about “living their clients’ brands.” But we decided to see if a copywriter could actually, truly (and quite literally) live off our clients’ products, so we sent him into the wilderness for five days to try to survive Living Off The Brands.
Prisoner Wine “Makery Experience”
Activation + Event + Influencer/SOCIAL Campaign
Prisoner Wine’s unconventional wine tasting experiences celebrate local makers and their craft within their communities. Taking place in Brooklyn, Los Angeles, Austin, Denver, Miami, and Chicago, each Makery Experience was uniquely influenced by it’s location and the artists themselves.
Tony’s Chocolonely “Chocotruck”
IMMERSIVE Activation + PROMOTIONAL EVENTS + Social Campaign
A food truck activation which seems like a rite of passage in the ad game, so naturally I’ve got one. There was a prevailing theory for Tony’s Chocoloney’s Chocotruck that was proven true — if you giveaway free chocolate, people will be waaaaay more receptive to hearing about slavery in the chocolate industry.
Cesar “Home Delights”
Stunt Activation
My token vending machine portfolio piece! A super cute, tail-wagging good time where doggies got to order a snack via a custom vending machine that’s activated by smell. One day, one city, and 400k impressions as we hustled to three separate dog parks in San Francisco.
Heavenly Ski Resort “Skyway To Heavenly”
Live Event + Photo-Op Contest/Giveaway + Digital/Social/Print collateral
We told a bunch of SoCal beach bums and surfers that they can win a private plane to Lake Tahoe for an all-expenses-paid trip of a lifetime at Heavenly Ski Resort. All they have to do to win is party harder than everyone else. What could go wrong?