⛷️ 🥃 Heavenly Ski Resort “Skyway To Heavenly” 🥃 ⛷️
My advertising career is filled with crazy good fun, but this night is still one of the craziest…
The Brief: Heavenly Ski Resort in Lake Tahoe wanted to convince Angelenos to ditch Mammoth Mountain because in Tahoe, you can ski all day and party all night in the casinos.
The Idea: Throw a Apres Ski Party in Hermosa Beach with guests dressed in their ski gear. The group of friends who looked like they were having the most fun (i.e. partying the hardest) would win the contest and take off on a private plane leaving that night for Heavenly Ski Resort for an all-expenses-paid trip of a lifetime.
A custom shot ski + enough Fireball Whiskey to drown LA = a good party, lot of fun,
& a wicked hangover.
To enter the contest, guests took a pic on our chairlift photo-booth and these are a few of the crazy idiots that were in attendance…
The Team
Agency: BBDO SF
Executive Creative Director: Craig Mangan
Creative Director: Amber Justis
Senior AD: Alyssa Collis | Senior CW: Nate Totten
SVP/Head of Integrated Production: Louise Doherty
Production Agency: Be Core