🍷🥂 Gallo Family Vineyards “For All Your Families” 🥂🍷
🥇🏆 2014 Applied Arts Awards — Gold, Interactive Consumer Packaged Goods🥇🏆
🥇🏆 2014 ADDY Awards — Gold, Interactive Products🥇🏆
Insight: Today’s definition of family has changed. It's not just about who you're related to, it's about the people who share interests with you.
Family can describe co-workers, close friends, or even clubs. These are your chosen families.
Idea: Our campaign rebranded Gallo Family Vineyards as the wine "For All Your Families" and we built a Crest Creator site
to give people the opportunity to make a family crest to represent their non-traditional families.
✨ Crest Creator ✨
The site was populated with crest templates, 300+ original icons, text overlays to add a family motto, and simple intuitive design that made it fun for anyone to create their own family crest.
It also had a Zazzle integration, letting people print their family crests on just about anything and everything.
15 Crest Templates
Infinite Customization Possibilities
“For All Your Families” Campaign
Print + POS + Social + Digital
We casted real friend groups to be featured throughout the campaign.
From tailgaters to hair salon co-workers, polar plungers, bowling leagues, and more.
👈 As a Vikings fan, it kills me that one of our hero families was a Packer tailgate group.🤮
“For All Your Families” PR Event
Red Carpet event at the “Variety: Women in Film” pre-Emmy party where several celebrities created and shared their own crest.
Elizabeth Moss
Jane Lynch
Sam Trammell
Jessica Szohr & Jenna Ushkowitz
Kat Graham
Laura Prepon
Sarah Hyland
The Team
Agency: BBDO San Francisco
Executive Creative Director: Craig Mangan
Creative Director: Amber Justis
Senior, Art Director: Alyssa Collis | Senior Copywriter: Nate Totten
Head of Digital Production: Michelle Excell
Account Management: Jessica Kammerich | Account Management: Kerri Martin
Director of Strategy: Matt Herrmann | Strategist – Stephanie Charlebois
Production Company: Royale
Partner/Executive Creative Director: Brien Holman | Partner/Executive Creative Director: Jayson Whitmore
Partner/Managing Director: Jen Lucero | Sr. Art Director: Loren Judah
Head of Digital Production:Beck Henderer-Peña
Executive Producer: Chris Volckmann | Producer: John Gerard
Client: Gallo Family Vineyards